In 2024, I was lucky enough to participate in the One Creator Lab, a content creation fellowship created by The One Club and TikTok.
Our cohort partnered with creatives at Grey NY, The Kitchen North America, and Iris Worldwide to create hundreds of branded TikTok videos over the course of 16 weeks. We pitched 3-5 concepts to the agency for each brief and executed their favorites.
While I had plenty of experience creating YouTube content, I didn’t consider myself much of a TikToker. I certainly do now. You can watch my videos below.
(Kiki, if you’re reading this, thanks for all your help).
Minute Maid: A Widdle Dwinky (Grey NY)
Sometimes, a widdle dwinky is all you need to keep yourself from crashing out.
Gillette Venus - Why should I (skin)care? (Grey NY)
What if one heroic man actually learned about his girlfriend’s skincare routine?
Capri Sun - Little Kid Brainworm (The Kitchen North America)
Because drinking Capri Sun is the quickest way to feel like a kid again.
Claussen - PickleMate (The Kitchen North America)
Helping pickle lovers find pickle love.