YNAB - YOU’RE ALREADY RICH

Helping Gen Z understand the power of budgeting.

The secret to getting rich is that you already are. Kind of. 

What makes us so sure? We looked at your finances and we have good news: you have a little more money than you think you do.

To be clear, you aren’t yacht-rich. But you’re definitely hourly-rental-sailboat-rich. You aren’t Maserati-rich, but you’re certified-pre-owned-Nissan-rich. Penthouse-rich? No. But 7th-floor-with-a-nice-view-of-the-courtyard-rich… You get the idea.

Don’t let it burn a hole in your pocket. Treat yourself. Spend it all in one place, for all we care. You’re welcome.

Don’t forget to celebrate. You’re already rich.

RICH REMINDER

We’ll produce chunky branded wallets that look overstuffed (no matter how much money they contain) and give them away to new subscribers.

ONE SHELF CLOSER

We’ll also run ads on the second-from-the-bottom wine/liquor shelves at grocery stores to remind shoppers they’re better than the bottom shelf.

WORLD’S RICHEST FAN

Why does row P cost $14 more than row Q anyway? We’ll partner with arenas to move one lucky fan 5 rows closer to the closer to the court/field/stage.